Digital Marketing and Brand Management Leader

Assist Aperture in the research, development and execution of a digital marketing and branding roadmap. Serve as digital marketing leader working with the CFO and contracted marketing consulting firm.

Research

·         Assess competitor and Aperture digital and social media interaction.

·         Assess the areas of Aperture stakeholder presence.

·         Analyze news and materials of interest to clients within Aperture.

Development

·         Create roadmap for improving overall digital presence to key stakeholders.

·         Crease process overview related to key social media platforms (Google, Facebook, LinkedIn, Doximity, Web).

·         Create process for managing and evaluating digital media campaigns.

·         Develop client communication calendar.

Execution

·         Create, execute, monitor and evaluate campaigns.

·         Connect with sales, account services, and operations to evaluate campaign impact.

·         Develop and edit written content for campaigns, newsletters, collateral.

Requirements:

·         Knowledge of Digital Media Strategy, Components, Planning

·         Strong Written, Editorial and Verbal Communication Skills