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Associate Brand Manager

KIK Custom Products
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Company Overview

As one of North America’s largest independent manufacturers of consumer packaged goods ("CPG"), KIK helps a large portfolio of brands and retailers bring their products to life. With leading positions in the multibillion household and personal care, over-the-counter, and pool additives categories, we maintain close relationships with over 70 global CPG customers and virtually every relevant major North American retailer. We have full-service capabilities covering end-to-end contract manufacturing, including project management, innovation and R&D, sourcing and procurement, blending and compounding, filling and packaging, supply chain and distribution, and quality control. Our manufacturing model is highly flexible and we consistently add value to our customers by leveraging our range of services and expertise.

KIK has over 5,000 employees and operates 19 manufacturing facilities strategically located throughout North America and over $1 billion in sales; KCP (operating as KIK Custom Products) is one of North America's largest custom manufacturers of both National Brand and Retailer Brand consumer products. KCP's product lines include Laundry, Household Cleaners, OTC Medicated, Pharmaceutical and Health & Beauty Care, all supported by KCP's in-house technical expertise and value-added services. 


KIK Consumer Brands – Pool Division

KIK’s Pool Additives Division (“Pool”) is a leading player in North America and key international markets with a broad brand and product portfolio spanning both the Mass and Specialty Retailer channels. We are well known for our Clorox®Pool&Spa™products in the North American Mass channel, our BioGuard® brand in the North American, Australian and South Africa Specialty channel, and our Bayrol brand across Europe. Our multi-functional product formulations and innovative water testing innovations allow pool owners to safely and easily enjoy their backyard retreat. 

Our Pool Division is currently seeking enthusiastic, motivated and talented individuals for the position of Associate Brand Manager in our Lawrenceville, GA office. This role will report to the Brand Manager.


Key Responsibilities:

  • Develop and implement growth strategies for assigned brands and product categories by identifying market opportunities and key drivers (where to play, how to win)
  • Manage the development and introduction of new products and continuous improvement of existing products in cooperation with R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value
  • Partner with internal stakeholders such as Supply Chain, Sales, Technology, Logistics, Regulatory and Marketing Communications to achieve all operational targets and meet channel/purchase requirements
  • Develop & execute effective consumer marketing programs that align with brand strategy and campaigns to ensure attainment of sales and profitability objectives; conduct analysis to ensure programs are appropriate
  • Continually monitor business trends, competitive activity to identify risks and opportunities, course correct as necessary, and communicate recommendations to management
  • Lead market research initiatives to validate new product innovation, product portfolio enhancements, and brand messaging
  • Translate insights/trend data into actionable plans that create value-add versus competition and effectively communicates product advantages to consumers
  • Lead market research initiatives to validate new product innovation, product portfolio enhancements, and brand messaging

Job Requirements:

  • Bachelors Degree in Marketing or Business Management (MBA or current MBA candidates preferred)
  • Minimum of 3-5 years Brand or Marketing experience in a Consumer Products business, preferably with brands selling to DIY retailers
  • Demonstrated knowledge of strategy development, market analysis, project management, new product development as well as packaging, promotions, and pricing
  • Excellent verbal and written communication, including strong presentation skills
  • Strong analytical ability, decision making, creative thinking and problem-solving skills
  • Demonstrated strength in cross-functional management; ability to interface with all levels of management
  • Must be self-driven to achieve goals; high energy level is essential.
  • Must be able to multi-task and work in a fast-paced environment