Freelance Senior Web Analyst

Overview

VSA Partners is a design-driven branding and marketing company.

VSA was founded as a design firm more than 30 years ago with the belief that design is not only a craft, but a tool for achieving business objectives. As design thinkers, we approach business challenges holistically and aim to break down silos between branding, digital, marketing and advertising. 

VSA’s Strategy Practice acts as the leading edge of our effort to invent and reinvent brands for the modern age. By adding more robust, more rigorous strategic offerings to our portfolio— without compromising our ability to translate thinking into design—we create a combination few can match. 

The Senior Web Analyst uses strong analytic skills, business acumen and attention to quality to provide data and analysis to assist in solving complex business problems. Utilizing existing tools and processes, the Senior Web Analyst will seek to understand customer cross-channel journeys to help deliver more targeted, personalized offers, which lead to increased conversions. 

Responsibilities

• Participate in strategic conversations with clients at the highest level of their organization.
• Proficiency with Google Analytics or Omniture.  
• Identify and use appropriate data sources and manipulate data to carry out in-depth quantitative analyses of clients’ existing data sets.
• Determine meaningful insights from survey and other marketing research data, and provide recommendations to improve client’s strategy.
• Employ appropriate methodologies (encompassing type of data, time frame, calculations or statistical techniques, appropriate comparisons) to answer client business questions.
• Design and create metric reports and management dashboards, including data visualization.
• Present findings verbally with clarity to internal and client, audiences.
• Support key client relationships by coordinating with client teams and being point of contact with client at times.
  Define best practices, document procedures, and manage and direct continuous upgrading of reporting and analytic capabilities.
• Additional responsibilities as assigned.

Qualifications

• Minimum of 5 years developing strategies for brand development, marketing communications, organizational change related to brand or marketing initiatives or business transformation across a variety of disciplines.
• Experience developing market and consumer / customer insights, driving solutions that solve significant brand and business problems, analyzing and prioritizing media and communications channels
• Exceptional client relationship skills and the ability to translate an idea into action.
• Bachelor’s degree required, Master’s degree preferred.