External Communications and Public Relations: Communications

External Communications & Public Relations combines the fields of communications, sports information, media relations and public relations. The purpose of the External Communications & Public Relations office is to facilitate communications between the athletic department and its external constituents, to increase awareness of and interest in Michigan Athletics, and to publicize the activities and accomplishments of the student-athletes, coaches, teams and athletic department as a whole. EC&PR actively pursues and manages interview requests with television, radio, print and electronic media outlets. EC&PR is also responsible for handling and managing media operations and statistics for all home sporting events. The most visible element of EC&PR’s efforts is the U-M athletic department’s official website, MGoBlue.com. All content for MGoBlue.com is managed and maintained by our office. In addition to MGoBlue.com, our social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.) are another primary avenue we use to push out information and interact with our external constituents. Another primary responsibility of EC&PR includes producing publications such as game programs, schedule posters, record books, game notes, press releases, etc., which require knowledge of desktop publishing and strong writing skills.