Junior Brand Strategist

Job Title: Junior Brand Strategist

Strategist carefully study and research consumer motivations, behaviors, cultural influences and brand relationships. Using this knowledge and some key gut instincts, they help steer the agency to understand the client’s consumer, competitive landscape and cultural context. They then help develop outstanding brand experiences that help solve the client’s problem.

Qualities:

A good Strategist is a story teller at heart. They are curious, always asking ‘why?’ They are resourceful and creative in their ability to hunt and gather information, interpret and sift through it, establish general useful insights, and interpret this information into a compelling strategic story for the agency to easily understand and develop creative brand experiences around.

Specific Responsibilities & Expectations

·       Be a student of culture: Monitor cultural and social trends, and their impact on consumers'' attitudes, behavior and perceptions, using a variety of market and research data. Help the Strategy department understand how their brands can tap into current cultural waves

·       Work with the Strategy Director to turn research into insights for strategy and creative development

·       Ability to get smart fast with existing tools - (Mintel, Simmons, client databases, etc.)

·       Be strategic and able to see the big picture –participate in strategic initiatives for clients and new business

·       Basic understanding of strategy beyond traditional marketing –comfort with digital, promotional, and retail strategy in addition to overall brand strategy

·       Work with Strategy Director to craft creative briefs, and continue working with creatives to bring out great work

·       Assist in Deck/Presentation development (formatting, finding images, clips, quotes, etc.)

·       Work directly with research desk: write requests of information, manage the deliverables and synthesize the outputs

·       Assist in gathering necessary materials, i.e. finding already existing work examples or POV's

·       Some knowledge of how to work with both qualitative research and quantitative data

·       Be a team player: work in a collaborative environment and proactively look for how to contribute

 

 

Qualifications & Experience:

•         Bachelor’s required, preferably in a social / human-oriented field (e.g., Sociology,

•         Psychology, Anthropology, etc.) or communication / marketing (e.g., Integrated

•         Marketing, Brand Planning, Market Research, etc.).

•         Excellent communication and strong writing skills

•         Given the changes in communication, familiarity with the latest trends and development in social media and interactive and is appreciated

•         Must be eligible to work in the US

•         Graduation period between May 2015-August 2016

 

Training:

SapientNitro is invested in the success of their employees. Every employee attends a Sapient Start in the first few weeks of employment. Additional skills and career growth training will be provided.

The bottom line: Working at SapientNitro means collaborating with the best in the industry to solve business’ most challenging problems. If you want to make an impact at a variety of exciting companies, apply here.

About SapientNitro

 

SapientNitroSM, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

 

 

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.  

 

Sapient US is an Equal Opportunity / Affirmative Action employer. All qualified applicants to Sapient US will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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