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Marketing Analyst Intern

Iron Horse
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We are looking for a Marketing Analyst Intern to be part of our Digital Marketing team and help create and execute integrated marketing programs for our F500 customers. We are looking for someone who understands marketing and has the passion to develop marketing strategy and programs. In this role, you would be using digital marketing tools to do conduct market analysis, run nurture campaigns and evaluate performance. You would be part of a small team that uses data to create insights and make strategic recommendations via presentations to our customers. The ideal candidate is self-motivated, understands telling a simplified story from data sets and has the ability to deliver analysis that drives business decisions.

RESPONSIBILITIES

  • Analyzing the customer journey across an integrated marketing campaign and recommending optimization strategies for registration, web, mobile, social and call center
  • Leveraging data to identify ways to grow revenue, customer engagement and conversion
  • Building dashboards and presentations for marketing programs that highlight performance on key metrics
  • Utilizing company, user and marketing response history data to drive segmentation for new nurture campaigns
  • Bread crumb analysis of user behavior based on channel, offers and geography
  • Developing and implementing statistical models to predict lead generation strategies

QUALIFICATIONS

  • Junior or Senior B.S. or M.S./MBA candidate in business, mathematics, statistics, or economics
  • Proficient with at least one statistical software package (e.g. R, MatLab, or NumPy, SciPy, Pandas) a plus
  • Experience with Tableau, MyBI, Google Analytics and/or Adobe Analytics
  • Proficient in Excel & Powerpoint
  • Experience using social media and marketing automation platforms

The ideal candidate

  • Experience in strategy consulting, product marketing, decision support, or related field
  • Structured, organized and detail oriented with ability to validate / triangulate data and derive insights
  • Strong Power Point skills; ability to tell the story and deliver key takeaways based on data and analysis
  • Comfortable working on multiple projects under defined timelines
  • Strong understanding of digital marketing and key performance metrics
  • Experience with mobile and SaaS solutions