Director of Marketing Analytics - Sioux Falls ,SD
Midco's been blazing trails since 1931, bringing innovation to the world of telecommunications and delighting customers with exceptional service. Through ambition, imagination and a genuine commitment to each other, Midco proudly serves more than 385,000 residential and business customers in 342 communities in Kansas, Minnesota, North Dakota, South Dakota, and Wisconsin. By the end of 2017, our customers will have Midco Gig – blazingly fast internet with download speeds of up to 1 Gbps. We’re also dedicated to making our communities better places to live, work and play. Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:
Free and discounted Midco services
Tuition reimbursement
Support of employee involvement in the communities we serve
Employee referral program
Wellness programs
Applicants MUST apply online at www.MidcoCareers.com
JOB PURPOSE
Support the Marketing department initiatives by defining, developing, analyzing and evaluating key performance indicators and metrics while taking a leadership role in identifying opportunities and strategies for improvement.
ESSENTIAL FUNCTIONS
Function as an effective manager by leading, developing, analyzing and managing Marketing benchmarks, key performance indicators and metrics to evaluate the essential elements of the Marketing group strategies and goals.
Present results and/or assist in making recommendations to address market opportunities and threats.
Prepare plans, develop metrics, and recommend new marketing processes based on review of current business performance and activities.
Actively collect and accurately analyze data for quality evaluation purposes; communicate these results to Marketing Analysts for feedback and improvement.
Provide and evaluate market research analysis for potential acquisition and network extension opportunities.
Successfully manage multiple projects and coordinate efforts across the Marketing group.
Produce timely and accurate reports and analysis.
Develop, maintain, and analyze customer RGU and penetration, and customer segmentation data, campaign analysis, and key performance indicator reporting and analysis.
Develop, coordinate and assist with residential sales and customer acquisition and retention strategies.
Initiate, develop, and execute analysis of marketing metrics aligned with the company’s financial objectives.
Contribute to the development and implementation of long-term goals and strategies designed to meet business and profitability growth objectives. Review and prepare analysis to determine progress of goals and objectives.
Successfully lead, develop, and manage direct reports to promote career development and customer satisfaction.
Provide timely performance feedback and coaching according to company and departmental policies in one-on-one meetings, annual performance reviews, and as necessary to deal with disciplinary and/or performance problems.
Develop financial tools, database queries, and reporting systems necessary to provide analysis and reporting.
Develop and communicate reports to reflect sales activity against annual budget projections.
Support Marketing by developing campaign forecasting, trending, and competitive intelligence reports.
Identify and monitor competitors and research market conditions or changes that may affect sales.
Coordinate and implement defined comprehensive sales, customer acquisition, and customer retention programs designed to effectively support both revenue generation and customer satisfaction.
Achieve goals through individual and team efforts.
Coordinate sales and materials with direct marketing promotions and activities across regions and territories.
Adhere to Midco’s privacy guidelines to ensure each customer’s privacy.
Maintain regular attendance as required by your position and be available to provide direction and communication to team members.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES
Function as an effective team member while supporting the efforts and concepts of other departments.
Support the mission, vision and values of Midco.
Apply personal ethics, honesty, initiative, flexibility, responsibility and confidentiality in all areas of responsibility.
Possess an enthusiastic, energetic, self-motivated, and detail oriented approach towards work and all work projects.
Possess strong problem solving and decision making skills while using good judgment.
Multitask and change from one task to another without loss of efficiency or composure.
Maintain a positive work atmosphere by acting and communicating in a manner so that you get along with customers, clients, coworkers and management.
Identify opportunities for improvement while creating and implementing viable solutions
Actively follow Midco policies and procedures.
Perform other duties as assigned.
EXPERIENCE AND EDUCATION
Bachelor’s Degree required/Master’s Degree preferred.
Five plus years analytical experience required
Previous leadership experience preferred.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch. The employee must occasionally lift and/or carry loads of up to 30 lbs.
The noise level in the work environment is moderate.
Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, or any other characteristic protected by law.
Free and discounted Midco services
Tuition reimbursement
Support of employee involvement in the communities we serve
Employee referral program
Wellness programs
Applicants MUST apply online at www.MidcoCareers.com
JOB PURPOSE
Support the Marketing department initiatives by defining, developing, analyzing and evaluating key performance indicators and metrics while taking a leadership role in identifying opportunities and strategies for improvement.
ESSENTIAL FUNCTIONS
Function as an effective manager by leading, developing, analyzing and managing Marketing benchmarks, key performance indicators and metrics to evaluate the essential elements of the Marketing group strategies and goals.
Present results and/or assist in making recommendations to address market opportunities and threats.
Prepare plans, develop metrics, and recommend new marketing processes based on review of current business performance and activities.
Actively collect and accurately analyze data for quality evaluation purposes; communicate these results to Marketing Analysts for feedback and improvement.
Provide and evaluate market research analysis for potential acquisition and network extension opportunities.
Successfully manage multiple projects and coordinate efforts across the Marketing group.
Produce timely and accurate reports and analysis.
Develop, maintain, and analyze customer RGU and penetration, and customer segmentation data, campaign analysis, and key performance indicator reporting and analysis.
Develop, coordinate and assist with residential sales and customer acquisition and retention strategies.
Initiate, develop, and execute analysis of marketing metrics aligned with the company’s financial objectives.
Contribute to the development and implementation of long-term goals and strategies designed to meet business and profitability growth objectives. Review and prepare analysis to determine progress of goals and objectives.
Successfully lead, develop, and manage direct reports to promote career development and customer satisfaction.
Provide timely performance feedback and coaching according to company and departmental policies in one-on-one meetings, annual performance reviews, and as necessary to deal with disciplinary and/or performance problems.
Develop financial tools, database queries, and reporting systems necessary to provide analysis and reporting.
Develop and communicate reports to reflect sales activity against annual budget projections.
Support Marketing by developing campaign forecasting, trending, and competitive intelligence reports.
Identify and monitor competitors and research market conditions or changes that may affect sales.
Coordinate and implement defined comprehensive sales, customer acquisition, and customer retention programs designed to effectively support both revenue generation and customer satisfaction.
Achieve goals through individual and team efforts.
Coordinate sales and materials with direct marketing promotions and activities across regions and territories.
Adhere to Midco’s privacy guidelines to ensure each customer’s privacy.
Maintain regular attendance as required by your position and be available to provide direction and communication to team members.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES
Function as an effective team member while supporting the efforts and concepts of other departments.
Support the mission, vision and values of Midco.
Apply personal ethics, honesty, initiative, flexibility, responsibility and confidentiality in all areas of responsibility.
Possess an enthusiastic, energetic, self-motivated, and detail oriented approach towards work and all work projects.
Possess strong problem solving and decision making skills while using good judgment.
Multitask and change from one task to another without loss of efficiency or composure.
Maintain a positive work atmosphere by acting and communicating in a manner so that you get along with customers, clients, coworkers and management.
Identify opportunities for improvement while creating and implementing viable solutions
Actively follow Midco policies and procedures.
Perform other duties as assigned.
EXPERIENCE AND EDUCATION
Bachelor’s Degree required/Master’s Degree preferred.
Five plus years analytical experience required
Previous leadership experience preferred.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch. The employee must occasionally lift and/or carry loads of up to 30 lbs.
The noise level in the work environment is moderate.
Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, or any other characteristic protected by law.