Digital Account Manager
WHAT IT IS:
The Digital Account Manager will work in a consultative manner with internal and external stakeholders to maximize our client relationships. This position establishes, owns, manages, and cultivates account relationships through the act of developing sales strategies, identifying, creating and implementing optimization plans, and storytelling campaign activities. It is essential for this position to proactively monitor campaigns, troubleshoot issues, and recommend campaign enhancements that will further our client’s goals. A successful Account Manager will excel in playing a key role in strategy development and implementation and in client-facing meetings.
WHAT YOU’LL DO:
- Responsible for supporting all existing digital business and helping achieve team(s) digital goals through client retention and upsell.
- Work with sales reps and direct clients on recommendations on creative, landing pages, optimization and new solutions to help improve campaign performance and help our clients scale.
- Responsible for organizing, confirming accuracy, delivering and reviewing client reporting. This will be a Monthly or quarterly business review, in-person as needed for major accounts.
- Manage our pre-launch campaign checklist for new campaigns to make sure they are set up for success and to properly to hit Key Performance Indicators (KPI’s)
- Must have a strong overall digital knowledge of all products (Search, Social, email, SC, Display, etc.) as well as be an expert in several systems, (i.e. Salesforce, Google Analytics, Adwords, etc.)
- Will be working across sales, operations and marketing as needed to help accelerate digital growth
- Maintain professional working relationships with all customers and coworkers
WHAT YOU BRING:
- Responsible for supporting all existing digital business and helping achieve team(s) digital goals through client retention and upsell.
- Work with sales reps and direct clients on recommendations on creative, landing pages, optimization and new solutions to help improve campaign performance and help our clients scale.
- Responsible for organizing, confirming accuracy, delivering and reviewing client reporting. This will be a Monthly or quarterly business review, in-person as needed for major accounts.
- Manage our pre-launch campaign checklist for new campaigns to make sure they are set up for success and to properly to hit Key Performance Indicators (KPI’s)
- Must have a strong overall digital knowledge of all products (Search, Social, email, SC, Display, etc.) as well as be an expert in several systems, (i.e. Salesforce, Google Analytics, Adwords, etc.)
- Will be working across sales, operations and marketing as needed to help accelerate digital growth
- Maintain professional working relationships with all customers and coworkers
NJ Advance Media is a company positioned for the future. We embrace the rapidly evolving digital landscape and are committed to developing new solutions across current and emerging media to help advertisers grow their businesses. In addition to flexible advertising opportunities with powerful media vehicles that we represent, we offer custom digital solutions from web and mobile site development, to a sophisticated array of search and social media optimization and targeted display solutions to reach audiences on all platforms.
Our focus is on developing a real-time approach to reporting news, sports and entertainment content for consumption across all platforms and devices throughout New Jersey and Easton, PA.
On nj.com and lehighvalleylive.com, we ensure the communities we serve have 24/7 access to the news and information that’s most relevant locally, regionally and beyond. Our quality journalism and in-depth coverage is provided locally in The Star-Ledger, The Hunterdon County Democrat, The Suburban News, The Times of Trenton, South Jersey Times and The Express-Times.
NJ Advance Media offers a comprehensive benefits program that includes: medical, prescription drug, and dental benefits; a 401(k) Plan; life insurance and disability plans and commuter accounts.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
Extensive computer use required. Some travel required. Ability to work flexible work schedules, including nights, weekends and holidays, as needed.
Essential functions of this job are described. It does not prescribe or restrict the tasks that may be assigned or work schedules, as they are subject to change at any time due to management’s discretion, business necessity, or reasonable accommodation.
NJ Advance Media is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.
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